This Privacy Policy describes how Magic Sugar ("we", "us" or "our") handles information in connection with our website (magicsugar.games) and our mobile and desktop games (collectively, the "Services"). We are an independent game studio, and protecting your privacy matters to us. This policy is written to cover all of our current and future games unless a specific game provides its own privacy policy.
1. Information We Collect
We do not require you to create an account or provide personal information to play our games. Depending on the game and platform, the following categories of information may be collected automatically:
- Device information: device model, operating system version, language, screen size, and general performance data.
- Usage data: gameplay progress, session length, feature usage, and crash reports.
- Identifiers: advertising identifiers (such as the Google Advertising ID or Apple IDFA) and similar app-instance identifiers.
- Approximate location: coarse, non-precise location inferred from your IP address (for example, country), typically used for regional compliance and ad relevance. We do not collect precise GPS location.
2. Third-Party Services
Our games may include third-party services that collect information as described in their own privacy policies. Depending on the game, these may include:
- Advertising networks — e.g. Google AdMob (Google Privacy Policy, AdMob data usage), Unity Ads (Unity Privacy Policy), AppLovin (AppLovin Privacy Policy), ironSource, Meta Audience Network, and similar networks.
- Analytics providers — e.g. Google Analytics for Firebase (Firebase Privacy), Unity Analytics.
- Crash reporting — e.g. Firebase Crashlytics.
- Platform services — e.g. Google Play Services, Apple Game Center, Steam, including their achievements, leaderboards and in-app purchase systems.
These providers may use the collected data to display ads (including, where you have consented, personalized ads), measure ad performance, provide analytics, and prevent fraud. We do not sell your personal information.
3. Advertising
Some of our games are free to play and supported by advertising. Ad networks may use your advertising identifier and app activity to show ads and limit how often you see the same ad. You can opt out of personalized advertising at any time through your device settings:
- Android: Settings → Google → Ads → "Delete advertising ID" or "Opt out of Ads Personalization".
- iOS: Settings → Privacy & Security → Tracking, and Settings → Privacy & Security → Apple Advertising.
Where required by law (for example in the EEA/UK), we or our ad partners will ask for your consent before showing personalized ads.
4. In-App Purchases
Some games may offer optional in-app purchases. Payments are processed entirely by the platform store (Google Play, App Store, Steam, etc.). We do not receive or store your payment card details. Purchase receipts may be validated to deliver the purchased content.
5. Children's Privacy
Our games are intended for a general audience and are not directed at children under the age of 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children. Where a game participates in family-oriented programs of a platform, we follow that platform's policies (such as the Google Play Families Policy), including using only approved, child-appropriate ad SDKs and settings in those games. If you believe a child has provided us personal information, please contact us and we will delete it.
6. Legal Bases (EEA/UK)
Where the GDPR or UK GDPR applies, we process information based on:
- Consent — for personalized advertising and, where required, analytics.
- Legitimate interests — to operate, improve and secure our games, and to show non-personalized ads.
- Contract — to deliver features you request, such as in-app purchases.
7. Your Rights
Depending on where you live, you may have rights to access, correct, delete, or port your personal information, to object to or restrict certain processing, and to withdraw consent. California residents have rights under the CCPA/CPRA, including the right to know, delete, and opt out of the "sale" or "sharing" of personal information. We do not sell personal information as most people understand that term; to the extent ad-related data sharing qualifies, you can opt out via your device's ad settings described above. To exercise any right, contact us at the address below. You may also lodge a complaint with your local data protection authority.
8. Data Retention and Security
Information collected through third-party SDKs is retained according to each provider's policy. Data we control is kept only as long as needed for the purposes described here, then deleted or anonymized. We use reasonable technical and organizational measures to protect information, though no method of transmission or storage is 100% secure.
9. International Transfers
Our service providers may process information on servers located in other countries, including the United States. Where required, transfers are protected by appropriate safeguards such as Standard Contractual Clauses.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the "Last updated" date. Significant changes may be additionally announced within our games or on our website.
11. Contact Us
If you have questions about this Privacy Policy or your data, contact us atinfo@magicsugar.games.